← Consulting
LOI Strategy · $3,000

The lease begins with the LOI. We’ll strategize yours.

A strategic LOI term sheet and supporting market analysis, delivered in seven business days. Built around your property, your intended services, and what’s actually market for nail and beauty salons. Your guide to negotiate directly with the landlord or their broker. The terms work for you, not against you.

Fee
$3,000 · 50% deposit
Turnaround
7 business days
Engagement
Per LOI
01 · What you receive

Three deliverables. One sharp offer.

i.

Strategic LOI Term Sheet

A complete term sheet outlining recommended rent, term, escalations, build-out and TI allowance, exit terms, and exclusivity benchmarks calibrated to nail and beauty salon norms. Use it to make a strong, informed offer directly to the landlord or their broker.

ii.

Strategy memo

A written analysis of the property, market context, and the rationale behind every clause in the LOI. So you understand what you’re offering, why each term matters, and where you have room to negotiate later.

iii.

30-minute debrief call

We walk through the LOI and the memo together. You ask questions. We make sure you understand the offer cold before you put it in front of the landlord.

02 · Scope

What’s in. What’s not.

Included

  • Site fit assessment based on your intended services and operating profile
  • Market analysis of rent, term, TI allowance, escalations, and exclusivity benchmarks for the area
  • Strategic LOI term sheet with all recommended terms structured for direct negotiation with the landlord
  • Written strategy memo explaining the LOI clause by clause
  • One 30-minute debrief call
  • Email questions for 14 days after delivery

Not included

  • Direct contact, communication, or negotiation with the landlord or broker on your behalf
  • Submitting the LOI on your behalf (you sign and send it)
  • Multiple revisions of the LOI as terms shift after submission
  • Construction estimating or build-out budgeting
  • Marketing, technology, or operations advisory (that’s the full engagement)
  • Legal opinions (your attorney handles those)
03 · How it works

Six steps. About two weeks end-to-end.

  1. Free 30-minute strategy call

    You walk us through the situation, we tell you whether LOI Strategy is right for you. If it’s not, we say so—and we point you toward what is.

  2. Engagement letter & payment

    One-page letter with scope, fee, and turnaround. Sign electronically, pay $1,500 deposit by ACH or wire. Work begins on receipt; the remaining $1,500 is invoiced on delivery of the LOI and memo.

    Cancellation: If you cancel before we’ve begun substantive work (typically within two business days of providing intake materials), the deposit is refunded less a $150 administrative fee covering intake and engagement setup. Once we’ve started substantive work, the deposit is non-refundable. Once the LOI and memo has been delivered, the balance is due regardless of subsequent events.

    Need design and drafting too? If you’re moving toward build-out after the LOI, we offer Design & Drafting as a standalone service—floor plans, MEP coordination, 3D rendering, and permit submission coordination. Pricing custom-quoted per project. Currently available for Louisiana and Texas nail salon projects. Ask during your strategy call.

  3. Document intake

    You send the property listing, target address, intended services and hours, expected staff count, must-haves and walk-aways, and any existing LOI from the landlord. We don’t start the clock until we have everything.

  4. Site analysis & LOI strategy

    We work through the property, the local market, and your priorities, then prepare a strategic term sheet outlining recommended LOI terms. You use this guidance to negotiate directly with the landlord or their broker. Delivered with the strategy memo within seven business days of complete intake.

  5. Debrief call

    30 minutes. We walk through the LOI clause by clause, you ask questions, we make sure nothing is unclear before you take the next step.

  6. You sign and submit

    You review the LOI, sign it, and submit it directly to the landlord or broker. We don’t submit on your behalf—that boundary protects both of us. If the landlord counter-offers, you take the memo and your attorney back to the table from there.

LOI Strategy
$3,000

$1,500 deposit · $1,500 on delivery

7 Business-day turnaround
1 Strategic LOI term sheet
30 Minute debrief call
04 · Fit

When this is the right move. And when it isn’t.

This is for you if…

  • You’ve identified a property and want to make a strong opening offer. You know the address. You’ve toured it. You’re ready to put something on paper.
  • The landlord sent you an LOI and you want to come back with a structured counter. We restructure the offer in your favor.
  • You don’t have a salon-industry mentor on your side. Brokers represent landlords. Attorneys handle legal language. Neither tells you what’s normal for nail and beauty salons.
  • You’re under 30 days from a decision. The offer matters most before terms are locked in.

This isn’t for you if…

  • You’re “thinking about opening someday.” Take the free strategy call instead.
  • You’ve already signed the lease. The horse has left the barn. We can still help with build-out and launch—just not this.
  • You want us to negotiate directly with the landlord. We don’t act as your real estate agent. That’s an attorney or broker’s job.
  • You want a one-line “yes/no, sign it or don’t.” The deliverable is a structured LOI plus analysis, not a verdict.

Not the right engagement for where you are? Look at the others.

$1,000

Lease Analysis

If the landlord has already sent you an LOI or lease and you just need a written second opinion before you sign. Strategic business analysis only.

Learn more →
$4,500

Salon Evaluation

If you’re buying an existing salon instead of opening a new one. Three-section diligence on location, operations, and financials. Behind the scenes; the seller never sees us.

Learn more →
$15,000

Full Engagement

If you want us involved through site selection, build-out, marketing, technology, hiring, and operations. From plan to opening day.

Learn more →
Custom

Design & Drafting

Design and drafting, layout, MEP coordination, 3D rendering, and permit submission coordination. Add-on service for nail salons in LA & TX.

Learn more →

Start with a free strategy call.

Thirty minutes. No pitch. We’ll tell you whether LOI Strategy is the right move—or whether something else fits your situation better.

Book the call
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